No. You accept those 2% as cost of doing business.
Yeah of course you made certain calculations when you started your business, including that most people would start loading up their (small) trays with the first items, which are the cheapest and so not cost you much, but you also accept that not everybody is going to do that.
A business is a business and social acceptableness has nothing to do with one another. One is a business and the other is a social situation. If I know you personally, it is a social situation. If I have paid money, it is business situation.
Yeah of course you made certain calculations when you started your business, including that most people would start loading up their (small) trays with the first items, which are the cheapest and so not cost you much, but you also accept that not everybody is going to do that.
A business is a business and social acceptableness has nothing to do with one another. One is a business and the other is a social situation. If I know you personally, it is a social situation. If I have paid money, it is business situation.