i also do not get it (without having to signup ) , also each of those links (4 of them ) may seem to point to more information at first yet all of them link to the register page

We have a bit of a description of the features as you scroll down the page, but we're aware it needs to be improved.

In essence, everyone makes short lists of what they're really working on that day (or near future) then marks what they're actually doing as active.

Then you have a live dashboard view of your full team, can see each other's lists, and add each other. Throw in team chat.

But it's more than the features. Here's the philosophy: http://blog.andbang.com/post/6038837039/the-philosophy

Here's a landing page from Trello which made me sign up: http://trello.com/. It tells me why I need them, what they do, and, lo and behold, a video demo right on top.

I signed up with trello right away. I haven't used them since, but at least I signed up. &! just makes me go ?!.

I thought the landing page explained it pretty well.

Here is Copy-Paste from the home page. At what point should I start understanding what this is? I think I get that there is a suspense point and make me curious, but not strong enough to make me sigh up. In fact I will rather never sign for anything unless I have to.

TONS OF TIME GETS WASTED KEEPING YOUR TEAM ON THE SAME PAGE.

MEETINGS STRANGLE PRODUCTIVITY.

NOBODY GETS IN THE ZONE WITH MORE EMAIL.

NAGGING IS A DRAG FOR EVERYONE INVOLVED.

WHAT IF SAME-PAGIFYING JUST HAPPENED AUTOMAGICALLY?

GET READY TO MEET &!Realtime mind-meldification for teams.

Wooooo! Sign up now!let's do this thing Or read on...

LET'S CUT THE VAGUERY SHALL WE?

IT'S ALL ABOUT SHIPPING

Finishing's the hardest part. &! keeps you focused on the most important things—there's no room for anything else. Ship stuff today!

DON'T ASK, DON'T TELL "What are you working on?" and "Are you busy?" are the most pointlessly painful questions when you're just trying to get something done.

Never do it again. Ever. Ever!

etc etc ...

Cool. Thanks for the feedback. It's definitely not as clear as it could be. We'll do better.

With a small feature list and small, extremely-cropped screenshots? Not even close, in my book. Maybe those represent it accurately, but we have no way of knowing because it's just face + icon + snippet - context - content.

Yep. It needs to get a lot better. We'll work on that.