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Hypothetically, I wonder how Discord would pull off a shift to enterprise. A big differentiator is that Discord is more for casual conversation. By changing the current successful product, it won't stand out versus Slack/Teams.

However, a fork to a separate version of Discord sounds very, very costly in terms of resources. They would need a lot of software development (when their current developers are already occupied with the main app), and a costly marketing strategy too (to reframe Discord's fork as non-casual and suitable for business).

The shift sounds very expensive, and I'm not sure how Discord could make it pay off.



> I'm not sure how Discord could make it pay off.

I dunno, enterprise sales sound like a fairly straightforward payoff to me. But I kinda don’t want them to lose focus, and that would inevitably happen.


I think Google shows how non-trivial being good at enterprise sales is. It's a different mindset to become a "We never thought anyone would want to do that, but we realize it's a key feature for you, so we'll get it on the roadmap" company.




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