Exactly. The only way Adobe can claim that it's not generic is if they actively pursue those using it in a generic sense.

Nobody wants to be the next linoleum.

http://en.wikipedia.org/wiki/Linoleum#Loss_of_trademark_prot...

When I used to read writing magazines, the backs always had a number of paid-for messages saying things like, "You don't xerox a xerox on a xerox".

I only google with Bing these days. Though I've been hearing good things about this new google called DuckDuckGo.