Lightening cables have currently seen a price fall as Apple introduced USB-C devices. Yes, it's an automatic win for us consumers when regulation creates industry standard and fosters competition as that gives us the option to buy a product from multiple vendor. When something is standardised it is better for the whole industry, and especially for us consumers as it means we are not forced to buy something whose design and manufacturing is dictated by a single company. With lightening cables, Apple dictated the design and manufacturing terms and thus had an influence on its price even for non-Apple branded cables. With USB-C as a standard it can no longer do so.