Those are trends of company health, not performance metrics of the CEO. The performance metrics of the CEO is "In discovery of this down trend, what can we do to reorg the business and trim the fat so that we can turn this down trend upwards? (put together plan) (fires those that don't fit within that plan)". This is a good CEO. Maybe hated by those he/she fired, but loved by those who depend on the company to succeed (including those owned by the employees themselves).
If I'm making a garden with 10 folks and realize my yard is full of clay, why would I continue to employ gardeners when clearly it's time to build a pool? Should I lose my house because I couldn't make a garden? Or is my vision of a garden home incorrect for the current location and I must change my vision to match what the market/location is telling me?
Companies often build solutions to problems they know nothing about. Often they learn as they go. All research and market analysis points to this being the perfect place for a garden home so that's what we set off to create. But that was a few years ago when we did that market analysis and now the soil is clay. Ill suited for a garden without a lot of work and money to maintain it. It's time to change the direction of the home. You are right, maybe we shouldn't be doing gardening at all. Thank you for gardening with me (or attempting to). Your services are no longer needed here.
If I'm making a garden with 10 folks and realize my yard is full of clay, why would I continue to employ gardeners when clearly it's time to build a pool? Should I lose my house because I couldn't make a garden? Or is my vision of a garden home incorrect for the current location and I must change my vision to match what the market/location is telling me?