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Is that really viable?

I figure there's tyo opportunities to steer design decisions:

* When the schematic is being developed

* When the order picking is being prepped.

The second choice is an easy win for them, but probably limited to near-commodity parts-- I don't care which brand of 330 ohm resistor I use, as long as it fits the footprint. I'm not sure if there's that much margin though-- unless you're swapping out some absurd diamond-plated milspec parts, how much kickback can you fit?

The first choice seems the more lucrative one, but it may be off-limits for a lot of hobbyist and short-run products though. You'd have to tap into the design life cycle very early, and I suspect that's not as widely available as you'd think. A lot of projects still come out of things like datasheet reference implementations, canned designs, or transcribing a prototype breadboard, and these customers would need a lot more than a marginally lower price to resolve the risk factor of swapping parts out.



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