I don’t know why you’re being downvoted, that’s true. I paid my Android TV $2000 and guess what? They added ads on the Home! Google sucks and there’s no way I’ll directly give them money, ever again.

I wasn't even thinking about Google specifically here, it seems like almost every ad free service eventually adds ads.

for eg. Netflix. Although they will try to convince that people will have to pay less.

This is just smart TV's in general. I have "The Frame" TV from Samsung and was super disappointed when I realized they put non-removable ads on the home page. Mostly from Disney+ which I don't even subscribe to. This is after I went through and spent an hour disabling their built-in autoplay cable-over-internet feature.

I think a smart TV home screen showing you things you might consider watching on services you probably already subscribe to is in bounds. A bit like calling menu items at a restaurant advertising.

It's not, because it keeps suggesting stuff from Disney+, which I don't subscribe to. It's advertising.

It's also clearly not inspired from stuff I've watched, but from stuff announcers want me to watch.

Advertisers aren't interested in buying only the eyeballs that are too poor to pay themselves out of the annoyance.