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>people do not want to pay

We don't REALLY know that. If adblockers are effectively blocked, we might see an increase in people paying. The big value add of Premium was something people here were taking for granted because that "feature" was available for free.

Anecdotal but I knew a few people who are paying for it because of Apple TVs and iPhones where it's less trivial to block the ads on the apps.



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