> the vast majority of them quite the opposite of discrete.
This is the main point IMO. When you have a printed newspaper or magazine you are not annoyed by the ads.
If we had ads that (1) do not move, (2) are not modal/do not pop up, (3) do not track you outside the website, (4) do not take MB's of data I would be willing to tolerate them and they could even be helpful.
Youtube has become unwatchable without ad blockers. It used to be better than TV, now it is worse and you cannot skip them.
This is the main point IMO. When you have a printed newspaper or magazine you are not annoyed by the ads.
If we had ads that (1) do not move, (2) are not modal/do not pop up, (3) do not track you outside the website, (4) do not take MB's of data I would be willing to tolerate them and they could even be helpful.
Youtube has become unwatchable without ad blockers. It used to be better than TV, now it is worse and you cannot skip them.