There are lots of tlds available now. If one cannot find hisname.com, he should go for .biz, .info, .net, .org, .in, .name, .me or any of the extensions that are available for anyone to register. I'm sure hisname will be available in one of these extensions.

Problem is, people feel entitled to own the .com name just because they have an idea that they think can change the world. If the idea can change the world, then the tld should not matter (or even the domain name should not matter).