> Nobody actually follows the links in tweets though; click-through is often in the low digits per tweet
Tweet click-through data is obscured in Google Analytics because anyone who clicks from a mobile app shows up as a "direct" hit because there is no referring URL. There's some speculation and evidence[1] that this, at least in some cases, shows up as "Mozilla Compatible Agent".
Tweet click-through data is obscured in Google Analytics because anyone who clicks from a mobile app shows up as a "direct" hit because there is no referring URL. There's some speculation and evidence[1] that this, at least in some cases, shows up as "Mozilla Compatible Agent".
[1] http://www.seo-theory.com/2012/02/15/why-simply-believing-se...