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Owners are kinda crazy. Go to relentless.com. It's the preferred name for amazon. Bezos got talked down from the ledge by his partners at he time.

the best meme I have seen so far, is musk has out Gavin Belson'ed, Gavin Belson.



That was his idea for the name at the start though, rather than a rebrand.

I think "Relentless" isn't terrible, but "Amazon" is vastly better for international branding.




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