I know you've seen this elsewhere but I don't think I'd pay quite that much for the product, and the blow-away-everything of the free model means I'd probably not come back again.
The housing screen should let you fill in your full payment amount but ask if any of it is escrow/PII or anything else beyond P&I.
A pet peeve with mortgage offers I get in the mail, email, from my bank, etc, is they all know my monthly payment but that payment includes escrow for taxes and insurance. This leads to me getting offers telling me how much I'll save when their offer is actually higher than what I've got (especially true now that rates are higher). I felt the same moment of annoyance when I entered my payment amount and saw I'd have it paid off in half the time I actually will.
Back to cost for a moment.
Like many others, I do my own tracking today, which has a cost in time of course. Since it's coming from my free time I tend to value it in terms of what else I could be doing, and mentally to me that's the "movie model". I spend perhaps 15 minutes twice a month tracking my expenses, debt, etc and in movie terms (a ticket is $18 and provides about 2.5 hours of entertainment) that's about worth about $3 to me.
And because I take the time to look at my expenses regularly, I really, really, really try to avoid any kind of recurring costs when possible. I think this is probably true for a lot of your audience.
Thanks for checking it out! Did you make it to the full plan interface? Within the House form on the plan screen, there are additional inputs to model things like insurance, taxes, maintenance, etc., and I have these split out as separate inputs from monthly payment because A) those rates/amounts vary from place to place (and may adjust over time as property value changes), and B) this makes it easier to answer experimental questions like "how would my plan change if property taxes were higher."
And maybe I should do something to make this more clear, but the "years to pay off" text embedded in the house form is just a preliminary estimate -- other things like cash-flow priorities you create to make extra payments can impact the actual pay-off time in the full simulation.
On the cost topic, are you familiar with the pricing for other products in the planning space? I've made an effort to position PL competitively, and a piece of unsolicited feedback I get a lot in the wild is that current pricing is actually still too low.
Do you think dicing up the feature set to create a cheaper pricing tier could be helpful? If so, I'd be curious to hear opinions on which features should fall into each tier.
FWIW I do also offer general discounts on request (info on pricing page).
So I think the problem isn't actually the price (or at least not just price) and I'm not exactly surprised to hear some people are saying it could even be higher.
The real issue is the trial. Auto charge trials, especially ones I'm unsure of, are a turnoff. This brings me to 3 issues...
* 7 days is psychologically a short time to try this. For me, this means I have to set aside time in this coming week to set everything up and see how it works. A longer trial period might help.
* The auto charge at the end of the trial is, as mentioned, a dark pattern that I avoid whenever possible. If I'm not 90% sure I'm going to use the product, I won't sign up for something that needs my credit card in advance.
* The free option is too limited for me to start entering data and come back later. It's also missing functionality I think I'll need later. I have to pay at least $14, and setup an auto-charge, to pick up where I left off later, so this is a non-starter for determining if the product is worth the $14 to begin with.
In short, it might be worth $14 a month and it is even likely to be worth the ~ $100 a year, but the limitations and requirements around the trial keep me from feeling comfortable finding out. The most off-putting is the auto-charge, which make me nervous in any case.
I don't think I have much control over Paddle's free trial mechanic, but IMO a pretty effective workaround is to just subscribe and then immediately cancel. That should still give you access for the trial period and then simply not charge at the end.
I also grant extended trials on request. So if you'd like a longer trial (e.g. a month for free), you can just shoot me an email :)
It looks great. I'd love to dig in to it more.
I know you've seen this elsewhere but I don't think I'd pay quite that much for the product, and the blow-away-everything of the free model means I'd probably not come back again.
The housing screen should let you fill in your full payment amount but ask if any of it is escrow/PII or anything else beyond P&I.
A pet peeve with mortgage offers I get in the mail, email, from my bank, etc, is they all know my monthly payment but that payment includes escrow for taxes and insurance. This leads to me getting offers telling me how much I'll save when their offer is actually higher than what I've got (especially true now that rates are higher). I felt the same moment of annoyance when I entered my payment amount and saw I'd have it paid off in half the time I actually will.
Back to cost for a moment.
Like many others, I do my own tracking today, which has a cost in time of course. Since it's coming from my free time I tend to value it in terms of what else I could be doing, and mentally to me that's the "movie model". I spend perhaps 15 minutes twice a month tracking my expenses, debt, etc and in movie terms (a ticket is $18 and provides about 2.5 hours of entertainment) that's about worth about $3 to me.
And because I take the time to look at my expenses regularly, I really, really, really try to avoid any kind of recurring costs when possible. I think this is probably true for a lot of your audience.