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Pretty much the same as the Bigolas Dickolas Wolfwood effect, really? https://amalelmohtar.com/letter-of-news-the-ballad-of-bigola...

(person with funny user name tweets about how much they love a four-year-old book, tweet goes viral, book becomes the third most popular title on Amazon and a NYT bestseller, also the person who created the cartoon that the user name is a joke about ends up getting a copy too)



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