> I feel like the whole point of marketing is to generate revenue for the business, albeit indirectly
if there is anything that doesnt "indirectly" make money for a company, then it should be cut immediately...
The whole cost center vs profit center is a highly political game anyways. Thats why engineering and IT is often thought of as a cost center (because they often care more about the product) wheras marketing, sales etc are usually profit centers because they are able to direct their skills inwards to make a case for their own existance.
Its a persuasion game about where resources will be spent to achieve most impact and for different companies the true answer will often be different. You need less marketing (but not none) if your product is premium. You need less product development (but not none) if your plan is to ship as much low quality garbage as possible. In between these the persuasion game is a distributed way of deciding strategy.
There is a sort of almost-idea of risk vs quality, where some areas exist soley to prevent future risk to the company (IT meltdown, no roof over head, legal liability etc) where the rest work on the buisness. But under that thought the vast majority of operations are profit
if there is anything that doesnt "indirectly" make money for a company, then it should be cut immediately...
The whole cost center vs profit center is a highly political game anyways. Thats why engineering and IT is often thought of as a cost center (because they often care more about the product) wheras marketing, sales etc are usually profit centers because they are able to direct their skills inwards to make a case for their own existance.
Its a persuasion game about where resources will be spent to achieve most impact and for different companies the true answer will often be different. You need less marketing (but not none) if your product is premium. You need less product development (but not none) if your plan is to ship as much low quality garbage as possible. In between these the persuasion game is a distributed way of deciding strategy.
There is a sort of almost-idea of risk vs quality, where some areas exist soley to prevent future risk to the company (IT meltdown, no roof over head, legal liability etc) where the rest work on the buisness. But under that thought the vast majority of operations are profit