>If you ask how I first noticed that something exists, then yes, an ad may well be it because ads are so in your face and hard to avoid. But it almost never is what convinces me to try the thing. In some cases ads actually dissuade me from trying the thing.
In my primary business (used video games) I've found that the #1 way to get sales is:
- Give the consumer every feature they need (ideally communicate this in a picture)
- Be the first search result
It's not about detailed descriptions, super-competitive prices or superior product quality.
People will literally just throw money at the first product they see that ticks all the boxes.
In the SaaS world, where everything has a free trial, I can imagine this "rule" is even more true.
In my primary business (used video games) I've found that the #1 way to get sales is:
- Give the consumer every feature they need (ideally communicate this in a picture)
- Be the first search result
It's not about detailed descriptions, super-competitive prices or superior product quality.
People will literally just throw money at the first product they see that ticks all the boxes.
In the SaaS world, where everything has a free trial, I can imagine this "rule" is even more true.