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> - Do it once you know that your product is compelling to your target audience.

I thought a good way to test if your product is compelling is to build a landing page, put out a little bit of cash for ads, and see if you get sign ups?



I was wondering the same thing. Is there a new ad-free version of this?


find a few people in your target audience and talk to them?


Personally, I don’t think this is an either/or. I think both prospective user interviews and ads are tools for this.




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