I would look at advertising agencies, they do this stuff for a living. Look at how they sell detergent and cars. It's very lowest-common-denominator stuff, but that's what works. Unfortunately the stuff they do tends to be quite expensive, but learn from what they do.
If you don't have money I would suggest reading up on marketing psychology, there are a lot of tricks, and try out different ad platforms on the Internet monitoring your return on investment through funnels, click-throughs, etc. to find out what works.
Create different ads, viral videos, games, silly websites, and whatever else you can think of. Don't be afraid of "punch the monkey" and "you have just won" ads - they work or they wouldn't be there. You don't have to tell us here on HN you made them ;-)
And don't sell on technological merit, nobody besides techies care about that. Sell on emotion.
I would look at advertising agencies, they do this stuff for a living. Look at how they sell detergent and cars. It's very lowest-common-denominator stuff, but that's what works. Unfortunately the stuff they do tends to be quite expensive, but learn from what they do.
If you don't have money I would suggest reading up on marketing psychology, there are a lot of tricks, and try out different ad platforms on the Internet monitoring your return on investment through funnels, click-throughs, etc. to find out what works.
Create different ads, viral videos, games, silly websites, and whatever else you can think of. Don't be afraid of "punch the monkey" and "you have just won" ads - they work or they wouldn't be there. You don't have to tell us here on HN you made them ;-)
And don't sell on technological merit, nobody besides techies care about that. Sell on emotion.