A perfect anti-example of why niche focus/positioning is so important. "Who's it... | Hacker News

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garethsprice on April 16, 2012 | parent | context | favorite | on: Nearing Bankruptcy, Fruugo Burned Through €40 Mill...

A perfect anti-example of why niche focus/positioning is so important.

"Who's it for? Everyone! Where? In every country! What do you sell? Anything! If we can just get 1% of that market, we'll be billionaires!"

sireat on April 16, 2012 [–]

Indeed, it is supposed to be done in reverse: local niche -> global generalization A nice canonical counterexample is Amazon, starting with just books in US and now basically doing everything. Same deal with Facebook and Craigslist.

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