He is not misrepresenting facts. Pardon me, but RTFA.
They were wearing orange dresses to the game, as orange is the color of the Netherlands. They were not paid. Orange is a color dutch people wear when they want to be patriotic, and it goes as far back when William of Orange threw off the Spanish rule once upon a time, and there is even a county of Orange and I am not really that well versed on dutch history, except that I know they wear orange to football games.
They were accused of advertising for Bavaria Beer, who also happen to have an orange advertising scheme. Also, Bavaria had paid people to wear orange lederhosen (without branding, to get around advertising rules) to games before, which is why these girls got the treatment.
A Fifa spokesman said Bavaria had a “long history” of ambush marketing at sporting events and it was clear the girls had been put up to wearing the dresses.
Whether the ladies involved were put up to it or not is irrelevant. The fact that FIFA could persuade a sovereign nation to amend its laws to align itself to FIFAs corporate interests is a highly disturbing precedent.
South Africa has a very high murder rate, presumably the police there have better things to do than arrest people on the basis of what they wear to a soccer match[1]
(Big rant warning)
BTW, FIFA are a hopelessly corrupt, self-serving organisation, easily the most corrupt in modern sport. I wouldn't take anything they say seriously. They are actively bad for the game of soccer globally. The English FA (in charge of football in the UK) has publicly stated that they will back any delegate who will run against FIFAs current president, a toxic character called Sepp Blatter. FIFA and Blatter hold soccer back by not adopting technology like video refs and goal line technology (you know, stuff present in nearly all other major sports) which introduces enormous controversy pretty much every week in the game. Conspiracy theories about refs and dodgy decisions abound. They pay no tax on the income they make from organising the World Cup- as they are registered as a charity in Switzerland! It's pretty much accepted that they bribed FIFA delegates to vote for hosting the World Cup 2018 in Russia (cold, hard for fans to get travel visas), and Qatar in 2022 (extremely hot during summer when WC games are played, alcohol banned because its the Middle East)[2]
I have to agree. South Africa is left with costly white-elephant stadiums, and any investment goodwill we would have gained was probably squandered by an out-of-control ruling party politician. The short term effects were spectacular - the country worked brilliantly, and showed its potential, but it quickly began to sink back into mediocrity.
They were wearing orange dresses to the game, as orange is the color of the Netherlands. They were not paid. Orange is a color dutch people wear when they want to be patriotic, and it goes as far back when William of Orange threw off the Spanish rule once upon a time, and there is even a county of Orange and I am not really that well versed on dutch history, except that I know they wear orange to football games.
They were accused of advertising for Bavaria Beer, who also happen to have an orange advertising scheme. Also, Bavaria had paid people to wear orange lederhosen (without branding, to get around advertising rules) to games before, which is why these girls got the treatment.