I've been to one of the LOCOG[1] briefings for (potential) suppliers a few years ago. The rules and regulations were absolutely ridiculous. One of the most memorable images shown to us was that of a shop window featuring (amongst a host of other items) several disconnected rings. The presenter then proudly announced that this sort of thing was not permitted unless you were one of the official sponsors and that the shop in question had been punished for their transgressions.
Things got worse from there. Strictly no branding of any non-sponsors allowed anywhere, which meant no attribution of any kind (so you couldn't use the popular Silk icons on your website for example), not even in the URL (can't end in .aspx because that reflects a certain brand). Of course you also can't use or link to external websites (such as YouTube) so you'd effectively have to build your own video sharing service if you wanted to build something where people shared and uploaded video clips.
If you look over the official website with this in mind, you can see the hoops (no pun intended) the builders had to jump through everywhere. For example, the map (http://www.london2012.com/map.php) is entirely custom built and has no name in the copyright notice (it's only show when clicked). Or the aforementioned build-your-own video sharing service (http://www.london2012.com/videos/). Frankly I'm surprised there's a Server header in the HTTP response.
Things got worse from there. Strictly no branding of any non-sponsors allowed anywhere, which meant no attribution of any kind (so you couldn't use the popular Silk icons on your website for example), not even in the URL (can't end in .aspx because that reflects a certain brand). Of course you also can't use or link to external websites (such as YouTube) so you'd effectively have to build your own video sharing service if you wanted to build something where people shared and uploaded video clips.
If you look over the official website with this in mind, you can see the hoops (no pun intended) the builders had to jump through everywhere. For example, the map (http://www.london2012.com/map.php) is entirely custom built and has no name in the copyright notice (it's only show when clicked). Or the aforementioned build-your-own video sharing service (http://www.london2012.com/videos/). Frankly I'm surprised there's a Server header in the HTTP response.
[1] London Organising Committee of the Olympic and Paralympic Games, see http://www.london2012.com/about-us/the-people-delivering-the...