I agree the stereotypes can be a little offputting, but I think the OA is motivated by a similar annoyance at stereotypes that you are experiencing.
It's a response to the effect the consumer web has had on silicon valley, namely the tabloidism, the hollywoodization, and the explosion of self-promotion. The bloggers, the pundits, "brogrammers", "ninjas", etc.
When you read articles about using Github as a way to screen prospective employees, or not hiring people who don't have a blog, you realize that the core practice of software engineering that underlies all the most innovative aspects of what's happening in tech today has the potential to get lost in a sea of signaling.
The delivery of this message may not be the most tasteful, but I think it's a point worth making.
It's a response to the effect the consumer web has had on silicon valley, namely the tabloidism, the hollywoodization, and the explosion of self-promotion. The bloggers, the pundits, "brogrammers", "ninjas", etc.
When you read articles about using Github as a way to screen prospective employees, or not hiring people who don't have a blog, you realize that the core practice of software engineering that underlies all the most innovative aspects of what's happening in tech today has the potential to get lost in a sea of signaling.
The delivery of this message may not be the most tasteful, but I think it's a point worth making.