I think what we're seeing here isn't an issue of Facebook's viability as an advertising platform. It has the eyes, and it has the in.
Consider this: I post a link on my friend's wall about a show coming up that I want to see playing locally. Why isn't Facebook right in there with a ticket deal for two? Is it invasive? Maybe a little, but if it's coming in with a deal, then it's more than likely a welcome invasion (as odd as that sounds). Hell, if the deals are good enough, you might even see people encouraged to spout off keywords to attract ad bots.
People are using the tech to connect to one another on a social level. Even Facebook doesn't understand this yet.
With our site NoSweaters.com, we went out hunting the web to see where people were asking the question, "What should I get my <person> for <occasion>?" It's a question being asked everywhere, and especially on Facebook. Why are they not right there with suggested items?
It seems like a staggering oversight. No, Facebook isn't Google, but it's got such amazing potential.
Consider this: I post a link on my friend's wall about a show coming up that I want to see playing locally. Why isn't Facebook right in there with a ticket deal for two? Is it invasive? Maybe a little, but if it's coming in with a deal, then it's more than likely a welcome invasion (as odd as that sounds). Hell, if the deals are good enough, you might even see people encouraged to spout off keywords to attract ad bots.
People are using the tech to connect to one another on a social level. Even Facebook doesn't understand this yet.
With our site NoSweaters.com, we went out hunting the web to see where people were asking the question, "What should I get my <person> for <occasion>?" It's a question being asked everywhere, and especially on Facebook. Why are they not right there with suggested items?
It seems like a staggering oversight. No, Facebook isn't Google, but it's got such amazing potential.