A lot of the time you don't care about it. E.g. it's unusual to care about the images on the packaging of your laundry detergent. Plenty of goods you buy are commodities.
That said, businesses absolutely hate this, which is why you see all kinds of methods being applied to uncommodify goods, or ensure they never become commodities in the first place. Exclusive licensing deals for media content is just one of the more egregious examples, but then there are all forms of soft bundling and integrations happening in physical space too.
That said, businesses absolutely hate this, which is why you see all kinds of methods being applied to uncommodify goods, or ensure they never become commodities in the first place. Exclusive licensing deals for media content is just one of the more egregious examples, but then there are all forms of soft bundling and integrations happening in physical space too.