Maybe that's what the platform creators tell themselves for the sake of being able to sleep at night. From my view, social media systematically brings out bad habits that people have much less trouble suppressing in face-to-face conversation. That is true even if the platform is well-intentioned, but if it isn't and deliberately prioritizes click-bait and borderline spam content to keep the ad machine churning (i.e. every SM platform today), then the "it's just human nature" excuse becomes very very thin, IMO.