What I find most interesting is the potential for an app like this to help shape your habits in such a way that is directly beneficial to Google. We're seeing this more and more with tighter integrations between major google products, but I feel this goes above and beyond what we've traditionally seen from Google in terms of habit-building.
A personal example: I fly a few times a year, and I always check my flight status at the specific airline's website. I haven't really looked into other options because I've held a "if it ain't broken, don't fix it" attitude, and it is a simple enough task. But if I were to use an app like this, suddenly I have a huge added incentive to search for my flight statuses on google.
I don't mean to imply that this is a bad thing. To the contrary, I think it is a smart business decision that adds a lot of value to all of the integrated google products for the user. I just found it interesting when I was trying to decide what the "value" was to google for a product like this.
A personal example: I fly a few times a year, and I always check my flight status at the specific airline's website. I haven't really looked into other options because I've held a "if it ain't broken, don't fix it" attitude, and it is a simple enough task. But if I were to use an app like this, suddenly I have a huge added incentive to search for my flight statuses on google.
I don't mean to imply that this is a bad thing. To the contrary, I think it is a smart business decision that adds a lot of value to all of the integrated google products for the user. I just found it interesting when I was trying to decide what the "value" was to google for a product like this.