Well said. Frame control is a crucial skill, and most people seem to know very little about it. Curiously, I only became aware of the concept, and started studying it, when I start hanging around some of the "pick up artist" guys. Turns out the PUAs dig pretty deep into psychology, storyteling, salesmanship, and related fields, trying to figure out how to connect with women. And, regardless of what you think of their aims in that regard, reading a lot of the material they recommend takes you in some interesting places. These guys got me studying Cialdini's Influence and a number of related works, which have been very influential to me... and in a way that has nothing to do with meeting women.

This is not to say that everyone should rush out and jump into the PUA scene, just noting the (seemingly obscure) connection between that world and some of the areas that we all find interesting. It turns out that understanding influence, constructing narratives, frame control, etc. are important skills in many areas of our lives.