I could imagine a future TV requires phoning home every 30 days or else it stops functioning. Single network source for both the "license" check + the ad network so as to simple deny rules.
Yes, of course it will have a grace period (of similar length to the store return period) before it starts up. This will all be buried in the EULA you didn't read.
Until they start shipping wideband chips in them. Make sure your helpful in-laws don’t connect it either.