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> enjoyment of consumption

Yes, in fact, there is nothing to kill my enjoyment more than a watered-down icy beverage that murders my tongue and esophagus as it goes down.

Since my youth I’ve been a choral singer and musician. I’m quite sensitive to keeping “my instrument” in top condition. Therefore I take offense from anyone who says that [Scoville levels] of spice should be calibrated for murder, or that beverages should be as close to freezing as possible.

This is doing violence to the consumer, and it’s simply unjust across the board. If I had a nickel for every butt-hurt counter girl just because I asked for “no ice please”; if it really hurts your bottom line then charge double? Consumers aren’t actually afforded much choice about the temperature of food we consume, are we?

There is basically no scientific or cultural reason for food or drink to be consumed while it is cold [below 40°F]. Simply marketing and capitalism because of food safety and profit. Therefore I need not kowtow to someone’s haughty decree that soda is somehow designed to be drunk that way.



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