The "Spelling, terminology and markup" section is a bit painful. Does anyone really keep it printed and stapled to the wall in case they write non-zero rather than nonzero? Seems really petty. I hope the enforcement is done by simply running a regexp or ignored altogether.
Code is where conventions are important, within comments I really wouldn't be upset if someone called Objective-C "Objective C".
That's standard stuff for any organization that makes documents - keep in mind that the primary purpose of the list is for documentation and user-visible messages. The NY Times surely has a similar kind of list. Do you think that would be equally as painful?
There are entire books written about those sort style details. Personally I find it comforting in a strange sort of way to know that there are rules out there that I can follow if I wish.
