It commandeered most of the culture in fact, and began policing everyone’s speech, actions, pastimes and fantasies. Then it seemed to eat itself and disappear.

I put this disappearance down to two factors: “me too” alienated too many women, and also the millennials who drove the movement aged out and eased up on their online activities. Gen Z didn’t want any part in it so there were no successors.

Today is like life post covid: we all know it happened but somehow it’s unreal and unbelievable. Some refuse to believe it ever happened at all.