"rebranding" takes more than saying "oh, now we are 'meta'" FB launched with great positive repetitional aura, but, at least to me, they have worn that away bit by bit over the years to the point where it becomes hard to earn back,.
I suspect it’s more that they don’t know who Meta is and because it’s meaningless they don’t link the “From Meta” between the two apps, if they even use both of them.
The vast majority of users knew nothing about Facebook‘s origins until The Social Network. In the mid-to-late 2000s, the perception was of simply a much better designed, much more exclusive alternative to Myspace.
Hard to imagine nearly two decades later, but for a brief moment in time, it was cool to be on Facebook.
Bro we get it. It's been done ad nauseam. It's now the equivalent of putting the dollar sign in Micro$oft. Probably the most relatable thing he's done anyway.
To the larger public they were the opposite of that... a clean, uncluttered alternative to MySpace that had none of its social baggage, in spite of its DNA which was clearly unknown during the early phases of social media.
The most popular dating apps do basically the same now but since there's no leader board and they aren't side by side it's all good I guess. All the same except for the UX
