Then the question becomes why would they help a company that competes with their portfolio companies. And even stronger case that they got some shares in return.
One reason is that helping contributors that you know will survive (as proton was already well known) grows the market. Basically give the competitor of piece of the cake because they will enlarge the cake for everyone.
EDIT: I'm not saying being related to Tesonet is bad, but it is a fact that you cannot run away from.