Funny that they're marketing the supposed advantages of higher bitrates using pictures with altered contrast and saturation lol. I would expect the target audience to be somewhat affluent in the actual benefits? Then again, I wouldn't expect somebody like Scorsese to be a video compression nerd.
Also the whole "you can hear more with lossless audio" is just straight up a lie.
Pricing, if I am reading the site correctly: $7k-ish for a server (+$ for local disks, one assumes), $2-5k per client. So you download the movie locally to your server and play it on clients scattered throughout your mansion/property.
Not out of the world for people who drop 10s of thousands on home theater.
I wonder if that's what the Elysium types use in their NZ bunkers.
No true self-respecting, self-described techie (Scotsman) would use it instead of building their own of course.