First and foremost, eric: it is in his best interest to inform everyone about his opinion. If more follow, his short option can only bring more profits.
Second of all, being right in opinion about market is the best damn PR you can imagine. After all, its all about profits. If you "guessed" market good enough in the past, you more likely attract rich investors going forward.
So as much as this guy can short the stock for $5MM himself and keep his mouth shut, it is much smarter to short it for the same amount, wait for others to join helping his position to grow, and if hes right on his bet, attract investors with $50MM in the future.
Second of all, being right in opinion about market is the best damn PR you can imagine. After all, its all about profits. If you "guessed" market good enough in the past, you more likely attract rich investors going forward.
So as much as this guy can short the stock for $5MM himself and keep his mouth shut, it is much smarter to short it for the same amount, wait for others to join helping his position to grow, and if hes right on his bet, attract investors with $50MM in the future.