You may be able to cancel out the numbers if the rate of fraud to real clicks is stable.
But it's incredibly unlikely that the amount of fraud is stable, any attention from a small player can generate enough volume to eclipse all of the background. Thus no, you can't just account for it on your calculation.
When a company puts up a billboard, it doesn't get taken down because a flock of birds passed by before anyone could look at it.
But it's incredibly unlikely that the amount of fraud is stable, any attention from a small player can generate enough volume to eclipse all of the background. Thus no, you can't just account for it on your calculation.
When a company puts up a billboard, it doesn't get taken down because a flock of birds passed by before anyone could look at it.