In my extensive experience, you take irrefutable evidence back to the ad platforms and they provide 'make goods' after the fact for those fraudulent visitors.
The entire premise of the article is quite accurate and most companies are spending money on third-parties to do what this guy has done to recoup fraudulent spends; so, none of this is new to the industry. Everyone knows it's happening and it's all part of the gig; it benefits everyone except those spending so little is truly done to correct it.
The entire premise of the article is quite accurate and most companies are spending money on third-parties to do what this guy has done to recoup fraudulent spends; so, none of this is new to the industry. Everyone knows it's happening and it's all part of the gig; it benefits everyone except those spending so little is truly done to correct it.