If you DIY everything and go with server rack batteries you can keep the costs low enough for a reasonable break even point. Any middleman is going to gouge.
I just got 10 new 585w panels and inverter for under $5k. A battery is gonna cost me $1500 but at $350 month for electricity, not sure how you can claim it not worth it.
Home solar makes perfect sense in Australia - a market with similar Labour costs to California - because they do it for 1/3rd of the cost.
It makes no sense in California when the subsidies alone are higher than the total costs for utility scale solar.