Thank you for saying it. Ever be around to watch kids grow up or have them yourself? The exposure and cultural, regulatory control that the junk food industry has here in USA is kind of amazing. Especially in schools. It's really insane but it's become accepted here it's normal for kids, toddlers to consume hundreds of grams of added/free sugars per day. Even infants if you think about it, when ever in human history does an infant grow up sucking down pulverized fruit packets multiple times a day, 365 days a year? This is totally normal and acceptable for most people today.