Wild that you put it on the customer to reduce the sales cost.
I can see it being reasonable to explain during the initial contact that you want the standardized estimate, once that happens it's not really on the customer if the contractor goes out to chase the business even if they know they aren't going to do it.
You are right! I was unfair. The customer was clear they wanted ManJ calcs.
It's not the customer's problem to reduce cost. The high cost is the customer's problem through even if they are not to blame. And given I have a first hand experience in the cost stack of HVAC company, I would happy to share how a HVAC contractor thinks.
I can see it being reasonable to explain during the initial contact that you want the standardized estimate, once that happens it's not really on the customer if the contractor goes out to chase the business even if they know they aren't going to do it.