Even if you have a great product, you'll still get more money out of people if you apply some dark patterns like this. It's very hard for a company to resist that siren call.
Yea but Satya bet a lot of the company on AI, and if it fails he's fucked as CEO. So he's going to make damn well sure he's shoved AI down everyone's throats as much as possible, even if it alienates some percentage of their customer base.
Making new products is very hard. Just look at the innovation output of the tech giants. Compared to the resources they have it’s pretty pathetic. They are simply out of ideas.