An established founder makes claims X is the new frontier. X receives hundreds of millions in funding. Other less established founders claim they are working on X too. VCs suffering from terminal FOMO pump billions more into X. X becomes the next frontier. The previous frontiers are promptly forgotten about.
I think it's a bit confusing when it comes to terminology, this seems more graphics focused while I suspect that a 10 year plan as mentioned by YLC probably revolves around re-architecting AI systems to be less reliant on LLM style nets/refinements and better understand the world in a way that isn't as prone to hallucinations.