They're "sorry", they want to be "transparent" and "accountable", they want your "trust", but not enough to publicly explain what happened or what kind of data got taken (is a full CRM backup from 6 years ago considered "legacy" "internal operational documents"?). There's not even a promise to produce more information about their mistake.
> Jimmy, where did the cookies go?
> Something that was on the counter is gone! I don't know how! It might not even be my fault! But I'm sorry!
What kind of an apology is that? It's not. It's marketing for the public while they contact the "less than 25% of [their] current merchant base" whose (presumably sensitive) information was somehow in "internal operational documents".
Oh but also took some of what they charge their customers and gave that (undisclosed?) sum away to a university. They must be really sorry.
> Jimmy, where did the cookies go?
> Something that was on the counter is gone! I don't know how! It might not even be my fault! But I'm sorry!
What kind of an apology is that? It's not. It's marketing for the public while they contact the "less than 25% of [their] current merchant base" whose (presumably sensitive) information was somehow in "internal operational documents".
Oh but also took some of what they charge their customers and gave that (undisclosed?) sum away to a university. They must be really sorry.