Individuals aren't Microsoft's core customer which is why they don't care. It's the same reason Apple never went after the enterprise. Steve Jobs wanted people to choose the product, not have it chosen for them.
For Microsoft, they don't care. Businesses/IT Departments are the ones choosing and shoving it on everyone else. The users don't have to like it.
I love using my PC, but in the past couple of years it’s become my Steam and emulation box, and for tinkering.
They need to step up.