This is what I understand 1 minute after perusing your website.
1 - This is some sort of a marketplace where you can buy and sell expertise. Kinda like a Air bnb for odd jobs. Reminds me of a similar startup that tried that, but I cannot remember their name.
2 - The landing page's layout is a little confusing. I clicked on a couple of links and landed on your about page[1]. When you have a 90 second video explaining what your product is, why would you not put that on a landing page ? The call to action would be very easy for me. Click on the video and know more about you.
3 - Although you meant for people to click sign-in on the landing page, that action was not very obvious to me. You should look to prioritize 'Sign-up' not sign in. The fact that they are both green buttons that look alike does not help.
4 - Your key customer sign-up categories appear to be a buyer who gets services and a seller who markets his / her services. You might want to streamline signups to reflect that.
5 - The text overlay on the image is not very visible / readable. Have you considered switching the images to color on mouse-over ?
6 - Where is the submit button for 'Suggest a feature' under watercooler ?
7 - I don't quite get the watercooler part. Is it meant for users to share insights and that becomes part of the news ?
8 - What is your pricing ? Where can I see what cut you take and what I get in return ? What are people signing up for ?
9 - When I sign up, its not very clear to me that something happened on the screen. Its great that I am logged in, but the UI needs to do more to inform me about what just happened.
10 - A short tutorial on signing up would be great. The app asked me to add funds and I don't understand what for.
I like the idea. The presentation and the user flow could use a little work. Gather the feedback you get here and fine tune your site. Nice work.
2) Went with the current one to see what appeals to people, but like mentioned the industry specific landing pages will be a lot like you suggest.
3) Sign-In is both Signup & Login, the redundant one is just as backup (just to explain the thoughts behind it).
4) Still fiddling with this, most sites like oDeks et al do it, but nt yet sure if it's more effective (considering that you only have to sign up in the very last moment, eg order a job or offer a service)
5) 2 of the people just had this ones in B&W, will switch once we have a broader pool.
6) Right, submit on \n is still no good practice.
7) Highlight whats happening on the platform, bit of a placeholder now, but think more lively statistics, stories, industries, rankings here in the future.
8) 15% cut, we take care of the whole payment, landing pages etc.
9) Right, not all callback messages there yet.
10) This only happen if you "made up your mind" eg clicked "order" on a product, but a nice generic tutorial video combined with 9 would be nice.
Thanks again for taking the time, all the feedback, and the chance to start thinking about it while typing this.
While you're taking suggestions, let me enter my information instead of parsing my social network connections:
a) I don't have some of those social networks at all and
b) I'm not going to let you have access to the other ones.
I'm probably the ideal target for you, in terms of offering services, but I'm simply not going to bother if you require, even politely, intrusion into my life.
1 - This is some sort of a marketplace where you can buy and sell expertise. Kinda like a Air bnb for odd jobs. Reminds me of a similar startup that tried that, but I cannot remember their name.
2 - The landing page's layout is a little confusing. I clicked on a couple of links and landed on your about page[1]. When you have a 90 second video explaining what your product is, why would you not put that on a landing page ? The call to action would be very easy for me. Click on the video and know more about you.
3 - Although you meant for people to click sign-in on the landing page, that action was not very obvious to me. You should look to prioritize 'Sign-up' not sign in. The fact that they are both green buttons that look alike does not help.
4 - Your key customer sign-up categories appear to be a buyer who gets services and a seller who markets his / her services. You might want to streamline signups to reflect that.
5 - The text overlay on the image is not very visible / readable. Have you considered switching the images to color on mouse-over ?
6 - Where is the submit button for 'Suggest a feature' under watercooler ?
7 - I don't quite get the watercooler part. Is it meant for users to share insights and that becomes part of the news ?
8 - What is your pricing ? Where can I see what cut you take and what I get in return ? What are people signing up for ?
9 - When I sign up, its not very clear to me that something happened on the screen. Its great that I am logged in, but the UI needs to do more to inform me about what just happened.
10 - A short tutorial on signing up would be great. The app asked me to add funds and I don't understand what for.
I like the idea. The presentation and the user flow could use a little work. Gather the feedback you get here and fine tune your site. Nice work.
[1] - https://www.workio.com/about/