Great, I bought a 2024 Mazda 3 Premium Turbo over an Audi RS3 or VW Golf R in part because it had all physical controls and the touchscreen functionality is automatically disabled over 10mph. It's a great car, and between the simple button/knob driven UX and the HUD, I can make changes without looking away from the road while driving, which just plain makes sense for a car. The Tesla idea of putting a big tablet as your only interface to the car was stupid and insane from the moment it was done, it's shocking it took this long to return to sanity. Let's hope other manufacturers follow suit.
You were shopping a Mazda 3 Premium Turbo vs an Audi RS3? The Audi is almost twice the HP and double the cost of the Mazda. I'm not sure physical buttons would really be my driving consideration between those two cars.
Yes. I was shopping all available compact sedans and hatchbacks with AWD and turbocharged motors. My budget was wide and I enjoy spirited driving, I would have loved for the RS3 to work out, but it didn't for several reasons but the primary was that the interior UX was pretty awful.
That's a pretty frustrating market segment to shop for in the US these days, given there are so many good options that just aren't sold here. I was looking for similar cars early last year and quickly ruled out Golfs (and a variety of others) over the total lack of actual buttons. So annoying. I wound up with a Mini Clubman—another fun premium compact that's now no longer being made.
Yeah, I also considered a Mini then, and just took my wife shopping for her new vehicle. She also likes smaller cars so we considered getting her a 2026 Mini Cooper S but they've gone the other way and done almost everything on a single center-screen, there's no actual instrument panel anymore, but there is a HUD at least in the higher trims. Ultimately this was a huge turn-off for her, and we ended up getting her a 2025 Lexus ES350 (which I realize is quite a bit larger vehicle than a Mini Cooper).
When I vehicle shop, my budget isn't endless, but it's fairly uninhibited because I keep cars for an average of 10+ years and I like driving and want it to be an experience I enjoy. That said, companies just aren't making cars I like much anymore. I /loathe/, utterly /detest/ crossovers, and that's the vast majority of new vehicles being brought to market. Even vehicle lines that I previously liked, such as the BMW 3 series, have become enshittified in weird ways that dilute the core concept of that particular vehicle line. I'd love an E92 M3 w/ DCT but made in 2025/2026, but that's not made anymore and I think the current G80 M3 is a much worse car in every way that matters to me, even though the S58 is in some ways a better engine.
It's really disappointing and frustrating trying to find a decent vehicle these days.
Ironically people are constantly surprised every time this comes up that I cross-shopped a Mazda 3 vs an Audi RS3, but if you put aside some of the cost difference (which isn't as large as you think, it's 50% more, not 2x the price), Mazda is trying to up its game and move into the Japanese Luxury space to compete with Lexus, Acura, and Infinity rather than the other Japanese brands. Some issues aside, I think the execution on the interior of the Mazda 3 Premium is pretty great, especially at its price point ($40k base).
