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It was sold back in 2022 to Branch Metrics https://www.androidcentral.com/apps-software/branch-strikes-...

August 2024 everyone working on it was laid off except the original dev https://www.theverge.com/2024/8/9/24217077/nova-launcher-lay...

September 2025 the original dev left after being told to stop work on open sourcing it https://www.theverge.com/news/773937/nova-launcher-founder-l...



Seems like there might be enough coverage that Nova Launcher is ready for a Wikipedia article now. Previously it was deleted. https://en.wikipedia.org/wiki/Nova_Launcher


Thanks for taking the time to post these.


https://en.wikipedia.org/wiki/Branch_(company)


Their former name "Branch Metrics", tells you all you need to know about them.

> Branch also uses tools for cohort analysis and touchpoint tracking

Just the kind of company I want in my phone.




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