It's already such a packed field for audio (Apple, Samsung, Bose, Beats, and on and on), they're really going to have to nail this.

I don't think having just AI integration is going to differentiate their product enough. I'll be curious to see what they release.

Gonna be interesting to see on how Apple would ramp up on its AI journey. If this is a hit, this will definitely take mkt share from Apple Airbuds.

for sure