The issue with buying phones like that, is they are just insanely expensive. Without shipping/tax, that phone is CAD$1500, whereas I can buy a refurbished Samsung S22 for CAD$350 (all in), that has roughly the same specs, but for 1/5 the price. I understand small companies can't use economies of scale like Samsung/Apple, but it's still really bad, and the majority of consumers wouldn't even take a second glance at it from the price.